Know before the bot does.

pro·noi·a — the sense that something is quietly working in your favor

A marketplace's dashboard flags what that marketplace has already raised, against its own rules. Pronoia reads your listings export and flags the risk before the platform asks, fix attached. Nothing is written to your listings. No account access, ever.

181,817real product names and labels every keyword
term is priced against before it ships*
Fig. 01 — Catalog barcodeidle
one stripe — one skuheight — severitysweep — scan progressred glow — fix this week
red — amber — green — brightline-home.csv · first 6 rows
  1. You export one file. The listings report your marketplace already gives you.
  2. We read it against our rule engine. No login, no API, nothing written back.
  3. You get a per-SKU list. Rule, reason, and the fix spelled out — with the exact wording where wording is the fix. Usually same day.
Amazon US — liveTikTok Shop — nextWalmart — nexteBay — nextKaufland · Zalando · bol — roadmapMirakl network — roadmap
One supplement, one rule, one run
US

Rewrite as a structure/function claim and add the disclaimer 21 CFR 101.93(c) requires.

DE

Do not add it. No EU disclaimer replaces it: Reg (EU) 1169/2011 Art 7(3) bars the claim outright.

Fig. 02 — What changed, and what we shipped
Dec 13, 2024EU GPSR live
Jan 1, 2026Battery attributes
Jul 8, 2026CPSC eFiling
Aug 12, 2026EU packaging (PPWR)
Feb 18, 2027Battery QR and removability
We diff the marketplaces' own release notes and ship a rule against what moved. Latest published issue: Aug 10, 2026.
  1. Aug 2026

    EPREL energy registration became required in eight EU stores

    And deleted from the UK in the same release.

    Rule shippedR-EPREL-REG
  2. Aug 2026

    Food Business Operator Name landed on 133 food product types

    Eight stores, and Germany is removing it in the same release.

    Rule shippedR-FBO-NAME
  3. Jul 22, 2026

    The FCC put the duty to verify FCC IDs on the marketplace

    Published September 11, 2026. The duty starts on March 1, 2027 where the marketplace holds or owns the device, June 1, 2027 where it relies on seller certification. It reaches listings published or updated from October 13, 2026, by high-volume third-party sellers; used devices are excluded (47 CFR 2.803(c)(3)). Exposure, not yet enforcement.

    Rule shippedR-FCC-CERT-ID
Fig. 04 — The gap

You find out on the platform's schedule, not yours.

113.1M
Enforcement measures Amazon started itself

In the six months to Dec 31, 2025 Amazon logged 113.1 million own-initiative enforcement measures in the EU under “unsafe and prohibited products”, against 45,652 notices in that category from anyone at all. It starts on Amazon's side, on Amazon's schedule.

15 days
Amazon's stated review window

Amazon's own forum says compliance-document review runs “up to 15 business days (weekends are not counted).” A ceiling, not an average, and which end you get is not yours to decide. Appealing starts no faster clock.

33 rules
One export, every rule

The live set runs today; four more are specified and not yet built. Appeal shops sell the cure, RP services cover one regulation each. We read what trips the bot, first.

Side effect

The system that suppresses you is the system that ranks you. On Amazon these are not two problems: the SP-API documentation names missing compliance attributes as a worked example of SEARCH_SUPPRESSED, so the same gap that risks the takedown is the one holding the listing out of search.

Read your catalog's barcode before the bot scans it.

A scanned catalog: three red, one amber, five green, with 23 of 24 rules evaluated and one row partially unscanned. Guided tour
Fig. 05 — Method

Three steps. Zero credentials.

Nothing is written to your listings. Pronoia reads the export you already have and hands you the fixes. You paste them. Nothing reaches the marketplace unless you send it.

01

Export your listings file

One flat file from your seller portal. On Amazon it already carries the compliance attributes the platform reads: GPSR fields, battery data, dangerous-goods flags, category nodes. Coverage per platform is whatever that platform actually lets you download, and the FAQ says where each one stops.

Your effort one export, a few clicks
Amazon: Reports → Inventory Reports → "Category listing reports"
Walmart: Item Report, or the Item Spec you upload · eBay: Seller Hub · Google: the feed file you already author
(Amazon: included with Professional selling accounts, nothing to switch on. Amazon generates the file on its own clock and its help page says that can take up to three days, so request it and come back. Others: one support ticket if it is not visible.)
02

Pronoia runs the rule set

Every SKU is scanned for missing attributes, restricted keywords, high-risk nodes and format defects. Amazon runs "more than ten thousand safety and compliance keyword-based algorithms" on its side of the wall. We run the same shape of check on yours, first.

Your effort none
deterministic · explainable · no black box
03

Fix the red rows this week

Every flag ships with remediation copy you can paste straight back into the listing, ordered by suppression risk: red first, then amber for review.

Your effort reading one page, then paste and send
output: every flag with its rule, reason and fix + fix-this-week queue; rules the file cannot support say NOT EVALUATED
Fig. 06 — Rule set v1

Built from real suppressions, not guesswork.

Each rule maps to a documented 2024–26 enforcement pattern. High-confidence rules read attributes and text directly; medium-confidence rules flag exposure for review; a third kind renders no verdict at all and is excluded from the red/amber/green counts. One ruleset, per-platform adapters.

Four more are specified and not yet built.
RuleChecksEnforcement patternConfidenceStatus
R-META-UNEVALUABLEColumns absent from the export, distinct from emptyRules that cannot run return NOT EVALUATED, never greenHighLive
R-GPSR-RPEU SKUs missing Responsible Person attributeGPSR bulk removals since Dec 2024HighLive
R-GPSR-MFREU SKUs missing manufacturer referenceGPSR listing blocksHighLive
R-GPSR-ATTESTMissing safety attestation / compliance mediaSilent GPSR approval blocksHighLive
R-GPSR-FORMATRP data present but format-defectiveRejections with no stated reasonMedLive
R-KW-PESTICIDE"Antibacterial", "kills germs", "repels" + 20 termsTextiles reclassified as pesticidesHighLive
R-KW-DISEASEDisease and organ claims in listing copy10-year listings pulled for one phraseHighLive
R-KW-LOCALERows in languages our keyword dictionaries do not coverEnglish patterns cannot clear non-English copyHighLive
R-KW-SUPPLEMENTSupplement claims vs label facts mismatch2026 cGMP suppression waveMedv1 spec
R-CPC-NODEChildren's nodes with no compliance media on file, or a document whose type no export can stateCPC demands, deactivation firstHighLive
R-CPC-MEDIACertificate on file but failed validation or expiredA rejected document counts as noneHighLive
R-CPC-AGE-WARNRow grades itself for children under 6 and carries no small-parts age warning. Reads the seller's own age grading, so no category guess. Silent on teen and adult grading, on vague values like "kids", and outside toys and gamesCPSIA / 16 CFR 1500.19 small-parts labelling, which starts at age 3. Below 3, 16 CFR 1500.18(a)(9) makes the small part a banned hazardous substance rather than a labelling duty, and the fix string says so. Amazon compares detail-page age grading against the test reportMedLive
R-CPC-MISCLASSAdult products sitting in child-triggering nodesCPC demands on adult goodsMedLive
R-CPC-EFILINGCPSC categories missing certificate referenceCustoms delays since Jul 2026, advisory onlyLowv1 spec
R-BAT-ATTRBattery products missing watt-hour / compositionBattery attribute demands. Distinct from the Jan 1 2026 air-freight rule, which is a state-of-charge attestationMedLive
R-HAZMAT-DGHazmat-prone SKUs with empty DG attributeStranded inventory, SDS demandsMedLive
R-HAZMAT-SDSRow declares its own dangerous-goods regulation and carries no safety data sheet. Silent where the seller answered Not ApplicableAmazon hazmat review: incomplete documentation can block a listing, and FBA inventory is disposed of after 14 business daysMedLive
R-EPREL-REGEnergy label declared but EPREL registration number emptyConditionally required in 8 EU stores, Aug 2026 template releaseMedLive
R-FBO-NAMEFood SKUs missing Food Business Operator NameConditionally required in 8 stores over 133 food product types, Aug 2026 releaseMedLive
R-DRS-DEPOSITBeverage SKUs with no deposit-return attributeDE Pfand and IE Deposit Return Scheme attributes, replaced Aug 2026MedLive
R-ORIGIN-MUSAUnqualified "Made in USA" claim contradicted by the Country of Origin attribute in the same fileFTC Made-in-USA warning letters to Amazon and Walmart sellers, Jul 2025HighLive
R-FIBER-BAMBOOTextile marketed as bamboo with no rayon or viscose wording. Review-assist, never a verdictFTC penalties against two national retailers, $5.5M, 2022MedLive
R-CLAIM-PFASUS listing in a PFAS-restricted category whose own copy carries a PFAS-indicative claim, with no disclosure and no PFAS-free statement. Category read from the browse node, never the title. Review-assist, never a verdictWalmart unpublishes covered products automatically, policy dated Dec 2025; state bans in MN, NY, CO, VT and ME live since Jan 2026, NH and RI from Jan 2027MedLive
R-CLAIM-TSCAUS listing whose own copy names a chemical Amazon restricts under the Toxic Substances Control Act, with no absence claim and no testing, abatement or signage context. Review-assist, never a verdictAmazon's own TSCA restricted-chemicals policy: methylene chloride, chrysotile asbestos and trichloroethylene live, regulated PBTs and PCE crafting adhesives from Jan 2026, PCE from Mar 2027MedLive
R-PFAS-FCMEU listings of food-contact PACKAGING, flagging the PPWR PFAS limits that apply from 12 Aug 2026. Reads the browse node only, and the note says in its own text that no export can confirm PFAS content either wayRegulation (EU) 2025/40 Art 5(5), applying 12 Aug 2026No verdictLive
R-PROP65-DECLRow declares a California Proposition 65 warning applies and names no chemical. Labelling exposure, not suppressionOEHHA short-form transition ends Jan 1, 2028; warning must name a chemical per endpointMedLive
R-FCC-CERT-IDRow picks the FCC Certification pathway and carries no FCC ID. Silent on Declaration-of-Conformity devices, which have noneFCC Third Report and Order, published Sep 11 2026 (91 FR 57798): marketplaces must show a valid FCC ID from March 1 or June 1, 2027MedLive
R-ORIGIN-LABELLabel states one country, Country of Origin attribute says another. Silent unless both resolve unambiguouslyEU 1169/2011 Art. 26 and Impl. Reg. 2018/775; "Country as Labeled" added to 19 Irish food types, Aug 2026MedLive
DISC-SEARCHABLEWalmart's own Searchable column, reported as-is. Discoverability rather than compliance, so it is excluded from the red/amber/green counts and never occupies a fix-queue slotWalmart's Item Report, the one place discoverability is a measurement rather than an argumentNo verdictLive
R-NODE-RISKBrowse-node reclassification exposure mapBot recategorization patternsLowv1 spec
R-EXP-ATTRDated goods with missing / ambiguous expirationConsumable listing blocksLowv1 spec
DISC-TITLE-LENTitles over 75 characters (non-media)Auto-corrected or dropped from search since Jul 27, 2026HighLive
R-RECALLExact GTIN match against a bundled snapshot of CPSC recall data, the only one of the five feeds publishing a structured UPC. Matches the full barcode, never a brand or a title, and a clean result is not evidence a product was not recalledRecalls feed marketplace takedownsHighLive
What the live rules actually read Every one is cited by a rule that ships today.
GPSR Regulation (EU) 2023/988 CPSIA 16 CFR 1500.19 Toy Safety Directive 2009/48/EC Annex V Toys (Safety) Regulations 2011 · UK EPREL EU energy label registration Prop 65 California · OEHHA FCC 47 CFR Part 2 Subpart J Food origin EU 1169/2011 Art. 26 · 2018/775 Food Business Operator EU food information Made in USA FTC enforcement policy Textile fibre FTC bamboo enforcement Drug claims FDA structure/function line Pesticide claims EPA FIFRA registration Dangerous goods GHS · SDS · UN 38.3 Deposit return DE Pfand · IE DRS
Fig. 07 — Methodology & honesty

What this is, and what it isn't.

Methodology

Built from 20 publicly documented 2024–26 suppression cases across Amazon US, UK and EU seller forums, plus Amazon's own attribute schemas. A desk back-test against those cases shaped the v1 rules. No score from it is published: the source cases cannot be re-queried, so a number could not be reproduced.

Every stripe in the barcode is a row of your catalog. Nothing is decorative: a tall red stripe is a rule that tripped on that SKU; clean rows sit low and green.

Limitations

  • A desk back-test on public case descriptions, not a live-data study. On a real export every red is checked against the seller's own documents, and we report counts per rule, never a rate.
  • v1 reads text and attributes only: no product images, no certificate-validity checks, no shared-ASIN ownership resolution.
  • Amazon's classifier is opaque. Node-reclassification prediction is probabilistic and shipped as review-assist, never auto-verdict.
  • A flat file you export yourself never touches Amazon's services, so nothing in v1 is an agent under the Business Solutions Agreement. Read-only alone would not be the exemption: Section 19 defines an agent as software taking autonomous or semi-autonomous action on your behalf, with no carve-out for tools that only read.
Monitoring

Stop handing you a list once. Keep it current.

What changes

An audit scans your catalog, flags what will trip the bot, and hands back a report with every fix spelled out. You apply the fixes; the file is a snapshot of one day.

Monitoring repeats it, and it is the monthly plan on the pricing page today: each month you download the same report again and it is re-scanned against the rule set as it stands that day, with what changed since the last scan named (fixed, gone with the SKU, new, still open) and every new fix spelled out. No API and no app to revoke: the report is the whole interface. If the marketplace drops a column a rule lists as required, that rule says NOT EVALUATED rather than guess; a dropped column that only sets a rule's scope can move its verdict instead. Same detection engine. Nothing is written to a listing, in any version.

What that costs us

We would rather say this here than be asked. There is no connector today and none is offered here. A flat file you export yourself never touches a marketplace’s services; a connector would, even a read-only one, which makes that step an agent under Section 19 of the Business Solutions Agreement, with every obligation that follows.

Nothing writes anything, in any version. If one is ever built, any such connection would be a separate opt-in with its own authorization, revocable, and it would read; the fix stays yours to apply.

Read your catalog's barcode before the bot scans it.

Fig. 08 — Why now

Five dated duties, four already in force, one direction: stricter.

This isn't a trend piece. Each catalyst below is a live, dated enforcement mechanism that suppresses listings, blocks shipments, or seizes goods.

Dec 13, 2024EU GPSR (Reg. 2023/988)

Every non-food product sold into the EU needs a named Responsible Person per listing. Enforcement is the marketplace's, not the regulation's: eBay states non-compliant listings "may not be visible or purchasable to buyers in the EU and Northern Ireland", restored once the information is provided.

Jan 1, 2026Lithium battery enforcement

If Amazon cannot confirm that lithium cells over 2.7 Wh in an FBA product sit at 30% state of charge or less, it ships ground-only until further notice. Marketplace policy implementing an air-transport standard, not law.

Jul 8, 2026CPSC eFiling mandatory

Certificates must be eFiled for roughly 600 HTS codes on CPSC's own list, April 2026 revision, and it is expressly not exhaustive. Your broker files at customs entry; the failure mode is holds at the border. Foreign-trade-zone goods follow Jan 8, 2027.

Aug 12, 2026EU packaging regulation (PPWR)

Art. 45(4) and 45(6) make marketplaces obtain your per-country EPR registration data and assess it. Member-state penalties are not due until Feb 12, 2027, so the near-term risk is the marketplace gate, not a fine.

Feb 18, 2027Battery QR code and removability

Two duties land on one date and the headline hides one. The passport (Art. 77) covers only light means of transport, industrial batteries over 2 kWh and EV batteries, so a power-bank seller reads it and concludes the date is not theirs. But Art. 13(6) puts a QR code on every battery the same day, and Art. 11 requires portable ones to be user-removable.

And underneath

And these are only the dated ones. Amazon's title rules, Prop 65, California SB 1215, state EPR and CARB VOC limits arrive on no calendar day at all. Each widens the gap between what platforms validate and what the law requires.

Fig. 09 — Where the pipeline breaks

Marketplaces validate structure. The law is contextual.

Every managed marketplace runs a version of the same five-stage pipeline. A listing can pass stages 1–3 schema-perfect and still violate GPSR, CPSC certificate rules, textile labeling or hazmat law. Those checks fall to capacity-bound reviewers, or to enforcement bots after publication. That is when suppression and liability hit.

Stage 1

Schema validation

Required fields, formats, image specs. Instant and rule-based.

checks structure
Stage 2

Automated gating

Brand and category authorization, keyword screens, price sanity.

checks structure
Stage 3

Data quality

Variant grouping, duplicates, taxonomy mapping.

checks structure
Stage 4

Human review

Regulated categories only. Queues run weeks; capacity is fixed.

bottleneck
Stage 5

Enforcement bots

Policy bots, test buys, recalls ingestion, suppression.

after publication
Each stage checks what its own platform enforces, on that platform's rules. Pronoia reads your own export against every rule before the platform acts, and names who may act on each flag.
01

Structure vs law

Validation engines pass listings that violate GPSR, CPSC, and labeling rules. Sellers clear submission, then get suppressed.

02

Opacity

Suppressions ship with no rule ID, no reason, no fix. Every Pronoia flag names all three.

03

Rule churn

Requirements land as new attributes in the marketplaces' own release notes and on dated policy pages. Three 2026 waves: cGMP, lithium Jan 2026, 75-char titles Jul 2026. We diff the notes, so you read the diff.

04

Review capacity

Human queues run weeks and don't scale with catalog growth.

05

Channel re-work

Obligations follow the product; every platform encodes them differently. One normalized ruleset, thin adapters per platform.

06

Observability

Sellers can't see where a submission sits or why it's stuck. An audit is portable observability for your own catalog.

07

Recovery

Blocked listings sit until a human notices. Entering the pipeline wrong costs weeks, not minutes.

08

Regulatory velocity

GPSR, INFORM, CPSC eFiling, state layers, the Feb 2027 battery QR code and removability duties. Obligations compound faster than platform tooling.

Fig. 10 — Sellers already pay

The market prices this pain today. Reactively.

€199–2,990/yr
Responsible Person services

€199/yr covers one product; €1,190/yr up to 5,000 items, €2,990/yr above. One regulation (GPSR), for EU market access. No monitoring, no other rules.

$797/mo
Reinstatement retainers

Published per-case pricing: $1,500 flat, $2,300 for IP or related-account matters, $1,495 for a 72-hour reinstatement, $1,500 per single ASIN appeal. Seller Candy's Unlimited plan starts at $797/mo. Every one of those clocks starts after the suppression.

$17/day
Account-protection retainers

Riverbend's Guardian starts here, custom-quoted above it. Reactive by design: they respond to flags Amazon has already raised.

And the pressure is systemic, not just Amazon

4,671
EU Safety Gate alerts · 2025

Up 13%, a record, on the Commission's own count; cosmetics and toys are over half of it. Marketplace listing removals inside that: 498 in 2025, 244 in 2024.

$2M
FTC's first INFORM settlement

Whaleco (Temu), Sept 8, 2025, for missing seller disclosures. Past 200 sales and $5,000 in a year, your marketplace must verify your bank and tax details or suspend you.

400k+
Units in CPSC's Amazon order

The Jul 29, 2024 Decision and Order holds Amazon a CPSA distributor for FBA products. Under challenge; no final ruling as of Aug 2026.

20,800
Dangerous-product URLs found by the Commission's own crawler · 2025

The eSurveillance crawler inspected over 1.6 million URLs in every EU official language in 2025. Marketplaces it notifies must react within three working days.

1,200+
Marketplaces registered on the Safety Gate Portal

By the end of 2025, under the GPSR Art. 22(1) registration duty. National authorities notified 5,794 follow-up actions, up 35% year on year. The compliance surface is not one storefront.

0.54
Amazon's reported moderation precision in Belgium

0.88 across the EU, by Amazon's own accounting, Jul-Dec 2025: roughly one in eight automated enforcement actions is a false positive. Being correct before the bot looks beats being right afterwards.

Every number on this page, with its source

Sources for every figure we cite. Where a number is derived rather than published, we say so and name the method. Where a claim could not be sourced, we removed it rather than soften it.

  • Amazon EU DSA transparency report, Jul-Dec 2025 — 113.1M own-initiative enforcement measures against 45,652 notices received; 17,032 complaints, 67.3% upheld, median 5 days; moderation precision 0.88 EU-wide, 0.54 Belgium. Published Feb 27, 2026. Precision is Amazon's own, self-assessed, and scoped to the automated subset.
  • Amazon EU DSA risk assessment, 2025 — “more than ten thousand safety and compliance keyword-based algorithms”, and “When we identify and remove a non-compliant or unsafe product offer, we inform the Seller of the violation.”
  • EU Safety Gate 2025 report (DG JUST) — eSurveillance inspected 1.6M+ URLs, 20,800+ contained dangerous products; 1,200+ marketplaces registered; 5,794 follow-up actions, up 35%. Published Mar 9, 2026.
  • European Commission, Safety Gate 2025 — “alerts through its rapid warning system rising 13% to 4,671, the highest level on record”, and “Cosmetics and toys accounted for over half of the reported cases”. Published Mar 9, 2026. Our own count of the 2025-dated weekly reports gives 4,704 notifications published, or 4,636 carrying a 2025 case number; the Commission's 4,671 sits between the two, which is the gap between counting by submission year and by publication week. We cite their figure, not ours.
  • EU Safety Gate weekly reports (API) — 498 marketplace listing removals in 2025, 244 in 2024, of which 62 authority-ordered and 440 voluntary. As a share of all notifications that is 10.6% in 2025 (498 of 4,704) against 6.0% in 2024 (244 of 4,066). Not a published Commission figure: we derive it from all 103 weekly reports published in those two years by counting notifications whose measures carry the category “Removal of this product listing by the online marketplace”, taking ordered versus voluntary from the header of that same measure block (“to whom the measure(s) were ordered” versus “taking notified measure(s)”). Four 2025 notifications carry both routes and are counted in each, so 62 and 440 sum past 498. Reading “ordered” from anywhere in the field instead of the matching block would give 84, which is why we do not. We publish no part-year 2026 figure, because an open year revises after publication: re-running this on Aug 19, 2026 returned 417 removals for weeks 1 to 30 where the same window read 419 on Aug 5, while both closed years reproduced exactly.
  • GPSR, Regulation (EU) 2023/988 — Applies Dec 13, 2024. Art. 22(1) marketplace registration, Art. 22(4) two working days on an order, Art. 22(11) suspension of traders who frequently offer non-compliant products.
  • PPWR, Regulation (EU) 2025/40 — Applies Aug 12, 2026. Art. 45(4) and 45(6) marketplace duties. Art. 68 gives Member States until Feb 12, 2027 to set penalties, so no new PPWR fine attaches on the date.
  • CPSC guidance and HTS list, electronic certificates — “approximately 600 Harmonized Tariff Schedule (HTS) codes ... it does not encompass all HTS codes where an electronic certificate may be required.” April 2026 revision.
  • CPSC Decision and Order, In the Matter of Amazon.com — July 29, 2024. “Amazon does not dispute that its customers purchased over 400,000 hazardous items.” Under challenge in Amazon.com, Inc. v. CPSC (D. Md., filed Mar 14, 2025); no final ruling reported as of Aug 2026.
  • DOJ, Temu INFORM Consumers Act settlement — $2M civil penalty, stipulated order entered Sept 8, 2025, for missing seller disclosures and reporting mechanisms.
  • Amazon Seller Forums, compliance document review time — “it can take up to 15 business days (weekends are not counted in this review process)”, stated by an Amazon community manager. A ceiling, not an average.
  • eBay GPSR seller guidance — Non-compliant listings “may not be visible or purchasable to buyers in the EU and Northern Ireland”, restored when the information is provided.
  • Appeal and retainer pricing — $1,500 flat, $2,300 IP or related-account (AMZ Sellers Attorney, page last reviewed Jul 12, 2026). Also $1,495 for a 72-hour account reinstatement, $1,500 per single ASIN appeal, Seller Candy from $797/mo, Riverbend Guardian from $17/day.
  • EU Responsible Person pricing — EUR 1,190/yr to 5,000 items, EUR 2,990/yr above it. Entry pricing from EUR 199/yr covers a single product.

Our desk back-test is a study on publicly documented cases, not a live-data study. We no longer publish a score from it: the cases were never individually cited and the forum source can no longer be queried to reproduce them, so the figure was unfalsifiable rather than wrong. What we publish instead is the corpora each rule is measured against, in Fig. 13. We publish no conversion or ranking uplift figure, because no methodology-backed study links attribute completeness to either on any marketplace.

Fig. 11 — What the reactive route costs

Your numbers, their published prices.

Not a projection. Enter suppressions you have actually had; we multiply by prices the appeal firms print themselves.

How you fix it today
Reactive cost, 12 months $9,000
Revenue paused while the listings are down $4,967 At Amazon's stated 15-business-day review window. A ceiling, not an average.
Pronoia over the same 12 months $1,188 to $5,988 Twelve months at $99, $249 or $499 a month by SKU count. A price, not a cost avoided: it does not stop you needing an appeal for something already down.

Every price above is linked in Every number on this page, with its source. SafeToList, the closest competitor, publishes $1,950 one-time for up to 1,000 SKUs, $4,950 one-time for up to 10,000, and $1,500 per month to keep monitoring. Theirs is a human review with a findings call and ours is a deterministic rule pass you run yourself, so they are not the same product priced differently. Read Aug 10, 2026.

Fig. 12 — The landscape

Everyone touches compliance data. Each layer stops somewhere; here is where.

From vendors' own public releases and docs: the existing stack transports, moderates and verifies, and the suites that do check field completeness connect to the account and write to it. Pronoia reads an export with no credentials and never writes.

LayerWhat it doesWhat it doesn't
Platform dashboards (Amazon's Regulatory Compliance section and peers)Show what that marketplace's own enforcement has already raised, with due dates and an at-risk filterFlag anything before that marketplace opens a case, or read the catalog you sell everywhere else
Marketplace SaaS (catalog + trust & safety modules)Data mapping and quality; AI moderation of illegal contentGPSR / CPSC attribute completeness
Feed and listing-sync toolsTransport and transform listing data across channelsRisk-score what they transport
Seller identity verificationINFORM / KYB identity checks on the sellerRead the listings at all
Illicit-product screeningDetects illicit, recalled, counterfeit productsRegulatory attribute gaps
RP services + appeal agenciesOne regulation covered; recovery after suppressionMonthly monitoring before a case opens
PronoiaReads your export against the rules before the platform actsListing writes. Read-only by design
Fig. 13 — What the rules are measured against

Every keyword term is priced against real corpora before it ships.

A term is measured on both sides: what it catches, and what it costs on lawful copy. One that scores a gain on one side and a cost on the other is refused, however good the catch rate looks alone.

CorpusSizeSide it measuresSource
Dietary-supplement label names160,365False positives on lawful copyNIH DSLD
Recall titles and product names21,452False positives on real product namesCPSC SaferProducts
Adjudicated claim strings9,477True positives, quoted by the regulatorFDA warning letters (833)
OTC drug labels6,000Warning text vs claim text, two-sidedopenFDA, a 12% sample

Every corpus here is a convenience population, not a sample of the listings we score, so a measurement can convict a term and cannot acquit one: a zero may be the corpus rather than the rule. The OTC set is 6,000 of the 49,825 labels openFDA reports for that query. We also run a desk back-test against publicly documented cases; it is a desk study on public case descriptions, not a live-data study, and we no longer publish a score from it, because the cases are not individually cited and the forum source can no longer be queried to reproduce them.

Same scan, your real catalog.

Same-day · read-only · no credentials
Fig. 14 — Test environment

Pick a problem you have had. Watch the engine find it.

Not a recording and not sample output. These are the production v1 rules executing in your browser on synthetic catalogs modeled on documented suppression cases. Most are Amazon-flavored, one is a Walmart item spec and one is a Google Shopping feed, each read through the same rules via that platform’s own column names. Or paste your own rows: everything runs locally, nothing is uploaded.

Region for rows with no marketplace
Rows that name their own marketplace always keep it. Rows that leave it blank are not scored at all: they render UNSCANNED, because no territory-scoped rule can run on a row whose market we cannot read. That is not the same as clean. Pick EU or US if your export shipped that column empty.
Paste your real Category Listings Report. Amazon's own column names parse as-is, along with comma, semicolon and tab exports and German headers. Nothing leaves your browser. Or use these headers: sku,title,copy,node,marketplace,rp,mfr,attest,compliance_media,batteries,battery_wh,dg
No scan yet. Pick a scenario above, then press Run scan.
Fig. 15 — This page, audited

Four checks to run on any tool before you hand it a catalog.

Run them on us first. Every verdict below is something you can confirm in your own browser in under a minute, which is the only kind of claim worth printing next to a barcode that means something.

GREEN Catalog upload There isn't one. The rule engine is JavaScript in the page you already downloaded, so the parse and the verdicts happen in memory on your machine. Check it: open developer tools, Network tab, paste a catalog and run a scan. Nothing in that list carries your rows; the only thing that can appear is a typeface from this same domain, fetched because the report is rendering.
GREEN Account access None requested, and none would be accepted. v1 reads a file you exported yourself, so there is no password, no OAuth grant and no API key to revoke later. Check it: there is no login on this site.
GREEN Cookies and trackers None, and not one of any kind. No cookie, no localStorage, no sessionStorage, no analytics, no page-view counter, so no consent banner and no sub-processor. Check it: Application tab, Storage. It is empty.
GREEN Outbound connections Blocked at the browser, not promised in a policy. The Content Security Policy on this page pins connect-src 'none', so the page cannot open a network connection at all, to us or to anyone: a future version that tried to send your catalog somewhere would be stopped before the request left your machine, whatever its code said. Check it: read the content-security-policy response header.
The same four questions are worth asking every tool that wants your catalog. Most feed tools, repricers and audit services fail at least two. Full detail on the privacy page.

Same scan, your real catalog.

Same-day · read-only · no credentials
Fig. 16 — Pricing

Free for our first sellers, one audit each. Then $99 to $499 a month.

Audit
Free
for our first sellers, one audit each
  • Full rule set v1 scan of your Category Listings Report
  • Every flag with its rule, reason and fix; rules the file cannot support listed as NOT EVALUATED
  • Top-5 fix-this-week queue with remediation copy
  • Delivered same day, no account access
Book 15 min
or email your export ·

Booking is optional either way. Free for our first sellers, one audit each, with no obligation after it. Before we run your file we reply to say whether a free place is open; if none is, the audit is month one of monitoring at the tier for your SKU count, and nothing runs until you have the price and terms in writing and have said yes. Payment is not open yet.

Monthly
$99–499
per month · $99 to 500 SKUs · $249 to 5,000 · $499 above
  • Each month you download the same report; we send back what changed
  • Rule updates as enforcement changes (GPSR, CPSC, DPP)
  • Amazon US today; Walmart, eBay and Google files read for what each export carries
  • Agency pricing per catalog on request
Book 30 min
or email your export to start ·

A 30-minute call, then month one at the tier for your SKU count, on terms we send you in writing before anything is paid. Payment is not open yet. Month two only on your written yes.

One-time · at suppression
$149–299
POA Evidence Packet, per appeal
  • A dated pre-fix scan naming the rule that fired, and a post-fix rescan diff
  • Matches Amazon’s appeal structure: root cause, corrective action, preventive measures
  • Both source files fingerprinted with SHA-256 digests, printed in the exhibit
  • A finding that vanished with its SKU is counted as dropped, never as fixed
Book 15 min
or email your export and the notice ·

This documents evidence, not outcomes: nobody can promise what Amazon accepts, and we don’t.

A single ASIN appeal is published at $1,500, and Amazon's own compliance-document review runs up to 15 business days with your listing down. Monitoring exists so you never enter that queue.

Fig. 17 — Questions

Asked before you had to.

Do you get access to my seller accounts?
No. v1 runs on a flat file you already have: Amazon's Category Listings Report, which is where we start, and for what each one carries, Walmart's Item Report or the Item Spec you upload, eBay's Seller Hub report and a Google Shopping feed. No credentials, no API connection, and nothing written back. Monitoring runs the same way: each month you download the same report and we send back what changed. There is no API and no app to revoke. The columns are the marketplace's to change. If it drops a column a rule lists as required, that rule says NOT EVALUATED on the next file rather than guess; a dropped column that only sets a rule's scope can move its verdict instead. Nothing is written to your listings in any version; the fix is always yours to apply.
My marketplace already has a compliance dashboard. Why this?
Use it — it is free and it is authoritative. It is also reactive and single-platform. Amazon's Regulatory Compliance section on the Account Health page (formerly Manage Your Compliance) lists what Amazon already wants from you and when it wants it, with a sortable due-date column and a filter for listings at risk of removal; it does not tell you what will be wanted next, and the case exists before the entry appears. Some operators go further: Kaufland hands EU sellers a report with a literal is_compliant column, which is genuinely better than a dashboard — for Kaufland. Your catalog is not per-marketplace. Pronoia reads one export against every rule at once, before any of them has opened a case, and gives you the wording to fix it.
Why doesn't the marketplace catch this when I submit the listing?
Submission checks validate structure: required fields, formats, image specs. Compliance is contextual ("required when the category is children's and the marketplace is DE"), and that check falls to capacity-bound reviewers or to enforcement bots after publication. A listing can be schema-perfect and still violate GPSR or CPSC. That gap is what Pronoia reads.
My feed tool already manages listing data. Doesn't it cover this?
Feed and listing tools transport and transform your data across channels, compliance fields included. What they do not do is judge it. The ones whose documentation we could read describe mapping and syndication, with no check that a required value is present or that the value you supplied is the right shape, so the first thing that tells you a field is wrong is the marketplace rejecting the listing. Pronoia is the layer that reads what they push and tells you which rows will trip enforcement.
Which file do I send for the audit?
Whatever your platform exports. Amazon: the Category Listings Report (Excel, Status = All), under Reports → Inventory Reports, where the menu entry reads "Category listing reports". It carries the compliance attributes the platform reads. Walmart is the honest exception: the four reports Walmart lets you generate carry catalog data and the Searchable flag, not compliance attributes, and the Item Spec that holds those is an upload template rather than a download. So a Walmart scan covers what the Item Report exposes, and the compliance half needs the spec file you already keep for uploads, or an API read. eBay: the Seller Hub report carries title, category and claims but no GPSR fields, so an eBay scan covers those and leaves Responsible Person to an API read. Amazon’s Category Listings Report is included with Professional selling accounts, so there is nothing to request. On the other platforms, if a report is not visible in your account, one support ticket usually activates it within 24 hours.
Do you auto-fix my listings?
No, and that's deliberate. "Read-only" is not the exemption people assume: the Business Solutions Agreement defines an Agent as software acting on your behalf, with no carve-out for tools that only read. What exempts v1 is simpler. A file you export yourself never touches Amazon's services at all. You get each fix spelled out and stay the human in the loop. If we later ship an API connector, it becomes an Agent and complies as one.
Will the scan produce false alarms?
Some, by design honesty: rules are tiered. High-confidence rules (missing GPSR attributes, restricted keywords, certificate gaps) match the exact signals that preceded documented suppressions across marketplaces. Medium and low-confidence rules are labeled review-assist and never presented as verdicts. Every flag shows its rule and its reason.
I run an agency. Can I white-label this?
Yes: agency and account-health teams can run audits under their own brand as a prevention layer next to their reinstatement desk. Email audit@trypronoia.com with "white-label" in the subject.
Do you only cover Amazon?
No. The obligations follow the product, not the platform: GPSR, CPSC, restricted claims and battery/hazmat apply wherever you list. More than 1,200 marketplaces had registered on the EU Safety Gate Portal by the end of 2025. Amazon US is live, and a Google Shopping product feed parses today — the demo includes one, read through the same rules. Next are TikTok Shop (10 European markets since Jun 15, 2026, where our four live GPSR rules apply unchanged), Walmart, and eBay (which hides non-compliant listings from EU and Northern Ireland search rather than removing them, then restores them once the data is supplied, with no ranking penalty — so the loss shows up as quiet revenue, not as a takedown email), then Kaufland, Zalando, bol, Otto and Allegro, and the Mirakl network through one connector.
Is the demo on this site real?
The rule engine is real: it's the production v1 spec running in your browser. The eight sample catalogs are synthetic, modeled on documented 2024–26 suppression cases. The paste-your-own tab runs the same engine locally; nothing you paste leaves the page.
Fig. 18 — Privacy

What we do with your data.

What this site collects, what happens to an export you send us, and who processes it.