Guides · EU compliance

The EPR deadlines Amazon enforces, and the ones it says are coming

EPR (Extended Producer Responsibility) means registering in each country where you sell packaged goods, electronics or batteries, and giving Amazon the registration number so it can validate it against the public registry. Miss the number and the platform deactivates the listing, not the account. The dates below are the ones Amazon names in its own help pages, read on Aug 26, 2026, sorted by how live they are.

What Amazon checks today

Check	Live since	Where it bites
Packaging, Germany (LUCID number)	Long-standing	Listings on amazon.de. Number validated with the ZSVR registry.
WEEE, Germany (electrical & electronic equipment)	Jul 1, 2023	amazon.de listings; a WEEE-Reg.-Nr. is required per brand and equipment-type combination, not one per account.
Batteries, EU	Aug 18, 2025	Nine countries (DE, FR, IT, ES, SE, PL, NL, IE, BE). Amazon states it deactivates non-compliant offers in Germany, the Netherlands, Poland, Ireland and Sweden; France, Italy, Spain and Belgium currently route through its pay-on-behalf service.
Packaging, all-EU (PPWR)	The regulation applies from Aug 12, 2026	Amazon’s own page is more careful than the compliance-provider blogs: it says the requirements are “expected to apply starting August 12, 2026”, that the registries in Belgium, the Netherlands, Ireland and Italy are delayed, and that it will share country-specific required actions “in 2026”. What it states today without hedging: you must obtain an EPR registration number in each country where you sell and submit each one to Amazon.

The German window that closed on September 12, 2026

Germany’s packaging law was superseded on Aug 12, 2026 (VerpackG to VerpackDG; registration moved from s.9 to s.6, fines from s.36 to s.66). Existing LUCID registrations carry over — s.68(2) states that whoever is registered under the old s.9 counts as registered under the new s.6, so nobody re-registers. The September 12, 2026 window in the same subsection has two conditions: it covers a producer who is newly obliged to register under the new law and was not already obliged under the old s.9. The November 12 date that circulates covers changes by already-registered producers, and reading it as the registration deadline hands a never-registered seller two months that do not exist. The fine band for a missing registration is up to EUR 100,000 under s.66(3); the EUR 200,000 figure that circulates attaches to failing to join a dual system, which is a different offence.

Where the number goes

Seller Central → Account Health → Policy Compliance → Regulatory Compliance → search “EPR” → Submit

Since August 2025 new registration numbers go through the Regulatory Compliance page, one submission per store where you sell. Amazon validates the number with the public registry and reports one of three rejection reasons: number not found, number expired, or producer name mismatch.

Four traps, each stated in Amazon’s own help pages

Submitting before the registry shows the number. A fresh LUCID or WEEE number can take up to 72 hours to appear in the public registry, and a number submitted before it appears is marked invalid. Wait for the registry, then submit.
Resubmitting a valid number. A resubmission resets the validation process and deactivates listings while it re-runs. If the status already shows Approved, do not touch it.
The non-producer checkbox. If you sell under a supplier’s registration, you submit their number and must tick the box confirming you are not the producer. Amazon states that without the tick it treats you as the producer and may mark the number invalid.
The format itself. A German LUCID number is DE in capitals followed by 13 digits with no space (DE1111111111111). A number in any other shape is marked invalid by default before anyone reads it.

What to check

If you sell into Germany and are newly obliged to register — you were not already caught by the old s.9 — the s.68(2) window for that group closed on September 12, 2026, so that exposure is live now; register, and expect the number to take up to 72 hours to go public on the ZSVR portal. If you were already obliged under the old law and never registered, s.68(2) does not extend anything for you: that exposure predates Aug 12 and is live now. Register either way; only the clock differs.
If you sell batteries or products containing them anywhere in the nine countries above: that check has been live since August 2025, not something coming with the PPWR.
For every store you sell in: open Regulatory Compliance and read the status column. Approved needs nothing. Rejected names its reason.

Then look at the listings themselves

Registration is the account-level half. The listing-level half is whether each row carries what the platform’s checks read: the EU responsible person, manufacturer reference, safety attestation, battery attributes, compliance documents. Pronoia reads those from your own listings export — drop the file on the scan page and it is scored in your browser, nothing uploaded, or email it to audit@trypronoia.com for an audit, free for our first sellers, one each. Per-country EPR register coverage is the next rule family.