Guides · Walmart exports
The Item Report is the Walmart export that carries the platform’s own verdict on each SKU as columns: published or not, lifecycle state, and whether a customer can find it. It carries no compliance attributes; those live in the Item Spec, an upload template whose field names differ between its seller-fulfilled and WFS setup feeds.
Seller Center → Reports → Catalog → Item
Leave every filter at its widest: a SKU you filter out is a SKU the file says nothing about, and nothing is not clean.
Of Walmart’s Catalog reports, Item is the one that covers every item in your catalog with its status. Pull it first; on more than one marketplace, send one file each and say which is which. Walmart also offers a custom Catalog report built from attributes you select; if yours can include compliance attributes, tell us.
Walmart’s guide listed these columns when read in August 2026. Grouped, in Walmart’s spellings:
| Group | Columns |
|---|---|
| Identifiers | Partner ID, SKU, WPID,
Item ID, GTIN, UPC, Brand |
| Copy and category | Product Name, Product Category,
Shelf Name, Primary Cat Path, Primary Image URL,
Item Page URL |
| Platform state | Publish Status, Status Change,
Lifecycle Status, Searchable, Buy Box Eligible,
WFS Sales Restriction |
| Everything else | Pricing (Price, MSRP, the Buy Box,
Competitor and repricer columns, Product Tax Code), fulfillment
(Ship Method, Fulfillment Type, lag time, shipping weight), the
offer and item dates, the Variant columns, Reviews Count,
Average Rating |
This is the guide’s own enumerated list; the guide also stated a higher column count than its list reached, so columns not in this table are not wrong. Tell us which ones.
What is not there matters as much. No Prop 65 field, no battery field, no
chemical, aerosol or pesticide flag, no country of origin, no safety data sheet, no age
grading, no certification. So a scan of an Item Report runs the product-name checks for
claims and keywords, the category checks that read Product Category (or, where that is empty,
Shelf Name or Primary Cat Path), and the CPSC recall check on GTIN and
UPC. The attribute checks that need a Prop 65, battery, dangerous-goods,
country-of-origin or responsible-person column come back as not evaluated. Not evaluated is
not a pass.
Walmart’s guide, read in August 2026, defined the column as
“Whether customers can find your item on Walmart.com using the Search Bar” and
listed it beside Publish Status, Lifecycle Status,
Shelf Name, Primary Cat Path and Buy Box Eligible: per
SKU, what Walmart has already decided.
Sort the file on Publish Status, keep the published rows, and
count the ones whose Searchable value is the negative one: the number of
published items a search cannot reach. That guide did not print the values, so read the
spelling your file uses.
Walmart’s product details policy, last updated
May 21, 2026, states both consequences in one document. On search: “Your
product’s title, description, key features, images and additional attributes help determine how your items appear in search and browse results on
Walmart.com.” On the consequence: “Noncompliance may result in products being
unpublished.” The report shows you the resulting state, and a Status Change Reason
where Walmart lists one.
Walmart’s regulatory attributes are Item Spec fields, filled in on a bulk template and uploaded. Walmart deprecated spec 4.x on Aug 31, 2025. In spec 5.0 the names differ between the seller-fulfilled and WFS setup feeds:
| Attribute | Seller-fulfilled (MP_ITEM) |
WFS (MP_WFS_ITEM) |
|---|---|---|
| Prop 65 | isProp65WarningRequired; a Yes requires
prop65WarningText | Same |
| Chemical, aerosol, pesticide | One combined field,
chemicalAerosolPesticide | isChemical,
isAerosol, isPesticide; a Yes on the pesticide flag requires
pesticide_type |
| Country of origin | country_of_origin_substantial_transformation |
countryOfOriginAssembly |
| Safety data sheet | Absent | safetyDataSheet |
| Battery chemistry | batteryTechnologyType,
hasBatteries | Same |
| Battery watt-hours | No watt-hour field; batteryCapacity accepts
Wh as a unit in 35 product types, mostly power tools | batteryWattHour, inside
lithiumIonBatteries |
No publicly documented Walmart export carries a watt-hour column.
UPC and GTIN, and a 12 to 14 digit
code rendered as 1.23E+11. The file
still opens; the barcodes are wrong. Close it without saving.12" Skillet, Cast Iron does exactly this: in a
six-row test on Aug 13, 2026 built on that house style, two rows that should have been red came back green. Walmart’s own export is the safe copy.A zip of the original is fine. A re-export is fine. A re-save is not.
Publish Status is published and Searchable carries
the negative value. Count them. Separately, list the rows with an empty or generic
Shelf Name.Buy Box Eligible carries the negative value on a published SKU.Searchable and the other columns the first two checks name are in your file.The Item Report is the platform-state half. The listing half is the Prop 65
attribute, the chemical and pesticide flags, country of origin, the battery fields: what the
platform’s checks read. Pronoia reads those from a listings
export that carries them: on Walmart, the Item Spec download if yours returns your values, except the WFS origin field countryOfOriginAssembly, which prints not evaluated.
Drop the file on the scan page and it is scored in your
browser, nothing uploaded, or email it to
audit@trypronoia.com for an audit, free for our first sellers, one each. On
an Item Report the product-name, category and barcode-recall checks run; the checks that need
a compliance attribute column print not evaluated, and the report says so rather than printing
green.